Why Bra Fittings Matter & How Often You Should Get One

If you’ve ever pulled off your bra the moment you got home, you’re not alone. So many women wear bras that don’t feel quite right—too tight, not supportive, slipping straps or wires that dig in.

The truth is, our bodies are always changing. What fit a year ago might not feel the same today. That’s why regular bra fittings aren’t just helpful—they’re essential. At Avokado, we approach fittings differently. No tape measures, no talk of size—just a focus on how the bra feels, supports and fits you.

Your Body Changes, So Should Your Fit

Life happens, and with it comes change. Having a baby, finishing breastfeeding, starting menopause, or even minor weight shifts can all impact how a bra fits. It doesn’t mean anything’s wrong. It just means your current bras might not be keeping up. Even if everything seems fine, it’s still a good idea to check in at least once a year. Bras wear out too, and support weakens over time.

5 Signs It’s Time for a New Fit

Sometimes it’s obvious your bra isn’t doing its job. Other times, you’ve just gotten used to discomfort. If any of these ring true, it might be time for a fitting:

  • Straps constantly fall off your shoulders
  • The band rides up your back
  • Cups gap or spill over
  • You've had changes in your body, including pregnancy, breastfeeding, menopause, weight loss or gain
  • Your bra just doesn’t feel quite right, even if it once did.

Bodies shift. Life happens. These are all normal changes. And they’re exactly why getting fitted regularly makes such a difference. Bras should keep up.

What a Bra Fitting Looks Like at Avokado

Let’s be clear: there are no tape measures involved. We’re not here to size you up. We’re here to help you feel comfortable and confident.

Here’s how it works:

  1. Come as you are – no appointment needed at our Auckland store
  2. Tell us what’s not working – we listen first
  3. We assess fit by eye – no numbers, just experience
  4. We bring you styles to try – all based on what feels good on your body
  5. You leave feeling supported (literally) – and confident in your bra

There’s no pressure, no awkwardness and no judgment—just a safe, body-positive space where fit comes first.

We Don’t Focus on Size, We Focus on Fit

The truth is, bra sizing isn’t consistent. That’s why we don’t start with letters and numbers. We start with how a bra feels on your body.

By focusing on the fit itself, we help take the pressure off the label. Whether you’re after lift, coverage, comfort or shape, it’s about finding something that suits your body, without comparison.

And because we specialise in bras for fuller busts, we carry shapes, styles and brands that are often hard to find elsewhere.

Prefer to Prep First? Start Online

Want to learn more before heading in? Our online fitting tools and advice are a great place to start:

We know fittings can make you feel vulnerable. So when you come in-store or start online, we’re here to make the process easy and respectful.

Let’s Find What Feels Good

If your current bra just isn’t cutting it anymore—or if it never really did, come and see us in person. We’re experts in fit, comfort and helping people feel at ease in their own skin.

You don’t have to put up with bras that dig, pinch or shift. You just need the right fit and we’re here when you’re ready.